Achieving Web Presence Goal

• Attracting visitors to the website
  
• Making the site interesting enough that visitors stay and explore
  
• Convincing visitors to follow the site's link to obtain information
  
• Creating an impression consistent with the organization's desired image
  
• Building a trusting relationship with the visitors
  
• Reinforcing positive images that the visitors might already have about the organization and
  
• Encouraging visitor to return to the site.