List four risk that a company might face in not moving ahead with a B2C e-commerce project

List four risk that a company might face in not moving ahead with a B2C e-commerce project :

• Losing existing customers to a comparison who has already moved ahead with an e-commerce application that may have chance the business model in terms of price delivery of choice of product
  
• Not moving quickly enough to exploit a potential unique business idea
  
• Missing the opportunity to exploit markers that are currently unable to reach through conventional means
  
• Not being able to take advance of potential cost saving offered by adopting a new business model
  
• Advertise in product specific magazine that may be printed or online publication